Grocery shopping is among the most common activities of the adult population. Love it or hate it, we are often at the supermarket. According to the Time Use Institute, some 32 million American adults shop at a grocery store on any given day — one out of every seven adults nationwide. Each year, The Retail Feedback Group (RFG) surveys a representative sample of supermarket shoppers to gain detailed insights about the grocery shopping experience.
For more information about our annual Supermarket Experience report, please contact RFG. For the highlights from our 2013 survey, click here.